With all the competition out there, selling your home can sometimes take some strategy, selling tactics and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.
So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
The people who are coming to your open house, have probably seen others (lots) just like yours. The same boring food, same walk through, same speech. The process can feel stiff and not truly showcase the personality of your home. Instead, you might consider doing something a little different. Depending on the time of year, throw a backyard BBQ. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house when entertaining! This creates a mental picture, really allowing them to feel at home.
Real estate ads all tend to look the same. All homes are described as “beautiful” and is seems like most neighbourhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads.
New trend sellers are having luck with, is enticing buyers by throwing in a big ticket item. Something they may have always wanted, but most likely not going to buy for themselves. Depending on the location throwing in a boat or even a car can be an option! If it doesn’t make sense to do something that extravagant, consider a new big screen tv, or a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price.
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house but have them make it look like the preview to a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective will add a whole new dimension! People will also be able to “get a lay of the land.” Do forget to include to showcase the neighborhood! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvre on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!